GBN Education: Social Media is Democratization of Consumerism

May I have Permission?

Lesson 19 May I have Permission?  “The best marketing doesn’t feel like marketing.” -Tom Fishburne Content created by Darin Gerdes. Copyright Darin Gerdes and Great Business Networking. Bad Marketing Every Sunday, the local newspaper irritates me. They...
GBN Education: Social Media is Democratization of Consumerism

But If I Were Trying to Sell You…

Lesson 18 But If I Were Trying to Sell You… “When You Care Enough to Send the Very Best.” -Hallmark Slogan Content created by Darin Gerdes. Copyright Great Business Networking and Darin Gerdes. In 1910, Joyce Clyde Hall began the company that’s known to us today...
GBN Education: Social Media is Democratization of Consumerism

GBN Education: Why I Am Not Trying to Sell You

Lesson 16 Why I Am Not Trying to Sell You “In trying to please all he had pleased none.” -Aesop[1] Content created by Darin Gerdes. Copyright Great Business Networking and Darin Gerdes. It has been an interesting few days. On Thursday, I attended the North Charleston...
GBN Education: Social Media is Democratization of Consumerism

GBN Education: Go to My Website

Lesson 14: Go To My Website “Everyone’s a publisher.” –Marshall McLuhan Amazon.com might have the greatest mindshare of all ecommerce websites. It accounts for about a third of all online sales in the US, and it has 33,000 employees.  Jeff Bezos originally named the...