GBN Education: Mission and Alignment

GBN Education: Mission and Alignment

“You cannot be everything to everyone, if you decide to go North, you cannot go South at the same time.” via @JeroenDeFlander[i]   In one of his talks, Stephen Covey offered a powerful illustration. He asked the audience to close their eyes and he asked them to...
GBN Education: Mission and Alignment

GBN Education: SWOT

 “Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” -Sun Tzu, The Art of War[i]   A Brief History of SWOT The origin of SWOT is...
GBN Education: Mission and Alignment

GBN Education: The Five Forces of Strategy

“Understanding the forces that shape industry competition is the starting point for developing strategy.” -Michael Porter[1] If you could only read one author on the topic of strategy, Michael Porter would win hands-down. Peter Drucker and Henry Mintzberg might be...
GBN Education: Mission and Alignment

GBN Education: Basic Business Strategy

“Business is like war in one respect. If its grand strategy is correct, any number of tactical errors can be made and yet the enterprise proves successful.” -General Robert E. Wood President and Chair of Sears Roebuck (1928-1954) and founder of Allstate Insurance....