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Play to Your Strengths

Play to Your Strengths

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” -Mark Cuban   This is the second lesson I want to draw out from The 1-Page Marketing Plan. As I said last week,...
Play to Your Strengths

The Professional Salesman

When I ask you to think of a professional worker, what comes to mind? A doctor, accountant, lawyer (sometimes), engineer, college professor and last on the list – a politician, all are fair answers. Probably none of you thought of a salesman (and I mean that in the...