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Thank-You, Seth!

Thank-You, Seth!

In the summer, we began a tour of the best of Seth Godin’s books. When we started, I dubbed this “the summer of Seth Godin.” That was 22 lessons ago. It took longer than I thought. As we moved into Autumn, I thought about “the fall of Seth Godin,” but that sounded...
Thank-You, Seth!

We Are All Weird

We are All Weird hearkens back to some of Godin’s earlier themes (and yes, that is the actual cover of the book).   In the book, Godin argues that not only is mass-market dead, but the increasingly customized market is where the action truly lies. Call it...
Thank-You, Seth!

If We are All Weird, Then…

In the last lesson, we established the main idea of We are All Weird. Personalization, specialization, customization, or weirdifcation means that the mass market is no longer the majority.     Historical Phases If that is the case, we need to adjust to the new...