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The Story of Nike Part 1: The Swoosh

The Story of Nike Part 1: The Swoosh

Nike is one of our most iconic brands. It is one with which we are all intimately familiar. The company is an American success story by any measurement. In 2019, it is 344th on Forbes’ Global 2000. It is also ranked as the 49th World’s Best employer and the 39th top...
The Story of Nike Part 1: The Swoosh

Fiction vs. Reality

I have heard the story of the birth of Nike told a number of times, but until I read Shoe Dog, I didn’t really understand the story. The story was not in context and it was thereby distorted. Here is the story I heard: One day the founder of Nike was making breakfast....
The Story of Nike Part 1: The Swoosh

Who’s on Your Team?

I just finished reading Shoe Dog for the second time. It was a great book. I liked the book so much, I considered requiring it in class. To create and run a successful organization like Nike, you would think that Phil Knight must have been a great, charismatic leader,...
The Story of Nike Part 1: The Swoosh

Are you Jackassing Around?

You may have heard the apocryphal tale that in 1899, Charles H. Duell, the commissioner of the U.S. patent office wanted to close the office because “Everything that can be invented has been invented.”[i] This was a fiction, but many other statements were true. If you...