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The Story of Nike Part 4: Knight’s Catechism

Hal Moore’s Thinking Process

In the last lesson, we reviewed Phil Knight’s method for overcoming the many problems he faced. He called it his nightly catechism. As I read Knight’s words in Shoe Dog, I was reminded of a similar process that saved a number of lives. It was used by Hal Moore in a...
The Story of Nike Part 4: Knight’s Catechism

The Story of Nike Part 2: The Name

In the last lesson, we talked about how the swoosh was created. About the time that Carolyn Davis was drawing the swoosh, Knight had another problem. He also needed to come up with a name for his new shoes. If the story of the swoosh was remarkable, the story of the...