Episode 26 – Stop Selling. Start Helping.
Zig Ziglar was all about making a positive impact on the lives of people around him. Obviously he’s not saying that we should all quit our sales jobs. What he’s encouraging us to do is take a more selfless approach to the way we sell. Sometimes sales has a bad reputation and some people view salespeople as sharks just hungry for the commission. With some reps, there might be some truth to that. But as salespeople, we have an opportunity to have a positive impact by helping our customers improve their lives. When we focus on helping when we sell, it feels better and it works better. People will recognize and appreciate your goodwill and you’re going to build much stronger relationships with prospects and customers. That’s this weeks GBN Tips.
