Episode 48 – Choose the Right Platform
Since social media is such a vast universe, it’s best to start with one, then build up others when you’re more established and have found your voice.
Research where your audience is, and get on that platform first. Here’s some information on the type of audience on each platform, and what they’re best for :
- Facebook: Users are typically 25 or older. Used to share content in a variety of forms, but beware — Facebook does all that it can to keep users on its site, so it’s best not to fight them for fear of losing your reach. Share videos, infographics, milestones, behind-the-scenes snippets, and competitions; just try to keep your audience on Facebook.
- Instagram: This is better for B2C businesses, especially ones that are more visually appealing. The ‘Instant’ side of Instagram is still present as well, with the addition of Stories.
- Twitter: Best for sharing information and news, and for sharing links to your website. The Twittersphere is a varied bunch, from all ages and a lot of different interests.
- LinkedIn: Great for B2B, specifically for professionals. This has a totally different feel than the other social media platforms — it’s more understated and formal.
- Pinterest: Ideal for businesses with a mainly visual offering, like fashionistas, artists, or make-up artists. Make sure your product images link back to your website for people to purchase.
- Snapchat: Usually younger audiences, under the age of 24. Much more of an instant-reaction platform, ideal for quick-fire, video-based content.
- Youtube: If you have, or are planning on having videos, get on Youtube. It’s great for brand awareness, but don’t expect many clicks to your website from Youtube.
While you should start with one social media account, it’s worth signing up for the other ones that you intend to eventually use at the same time, in case the names get taken.
That’s this weeks GBN Tips.