Episode 53 – Keep CTAs Clear

A CTA (call-to-action) is essentially what you want the person reading your marketing message (be it a social media post, website page, email, or advert) to do.

If you have a CTA in your social media post or on your profile(s), keep exactly what it is clear.

This goes for any CTA you have, in any marketing communications.

If you have more than one CTA, they simply won’t be as effective. Your customers will (even subconsciously) be confused as to what to do next.

And if they don’t know, they’ll just keep scrolling, and they’ll go elsewhere. Maybe even into the clutches of your competition…

Should they go to your website? View your video? Enter your competition? Buy your product? Make a decision, and stick to it.

That’s this weeks GBN Tips.