Episode 73 –  Think About Your Audience

Before you can market your brand effectively, you need to truly determine who your perfect target audience is and where they are spending their time. Are they on Instagram or Facebook? Are they on Google searching for certain things? Are they watching videos on YouTube?

When you really start to understand your customers, you can target them organically and with online advertising.

Marketing, in the simplest form, is just being where your customers are. Think about where your customers are and how you can be there in order to build awareness, drive sales and improve the return on your investment.

That’s this week’s tip. Happy Networking!