Episode 77 – Invest in Ads
Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play tactics that target buyers with high intent are great for short-term wins to jump-start other objectives.
80% of brands use some form of paid advertisement. Google Ads are perfect if you know that your target audience is searching the web for your product or solution. If they aren’t, you might consider social media ads instead.
Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you’ll gain the interest of your audience.
That’s this week’s tip. Happy Networking!
