Episode 97 – Precisely Define the Problem

If you can distinctly identify the problems your customers have and develop solutions, you will be shocked at how much they are willing to pay. And the converse is also true.

Notably, digging out the problems may be tricky in cases where they are not obvious but it is even worse if the customer perceives the problem as non-existent. The latter will cause them not to buy your product that is intended to be an answer to their need.

Now select someone in the Chapter to share a problem they have identified and helped their clients with.

That’s this week’s tip. Happy Networking!