Episode 98 – Outline the Benefits

Every product or service you provide must have a substantial value attached to it. People do not necessarily buy a product because it looks good but they buy the benefits. Consequently, the sales you make will largely depend on how well you can point out the product or service benefits to your clients.

Here is an example. For an iPod. Which feature would you buy? Product A has 1GB storage for MP3s and Product B holds 1000 Songs in your pocket.

How we describe a product or service must coincide with what our client is looking for.

Now select someone in the Chapter to share a method they used to promote a product or service.

That’s this week’s tip. Happy Networking!