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The Story of Nike Part 4: Knight’s Catechism

The Story of Nike Part 2: The Name

In the last lesson, we talked about how the swoosh was created. About the time that Carolyn Davis was drawing the swoosh, Knight had another problem. He also needed to come up with a name for his new shoes. If the story of the swoosh was remarkable, the story of the...
The Story of Nike Part 4: Knight’s Catechism

Fiction vs. Reality

I have heard the story of the birth of Nike told a number of times, but until I read Shoe Dog, I didn’t really understand the story. The story was not in context and it was thereby distorted. Here is the story I heard: One day the founder of Nike was making breakfast....
The Story of Nike Part 4: Knight’s Catechism

Who’s on Your Team?

I just finished reading Shoe Dog for the second time. It was a great book. I liked the book so much, I considered requiring it in class. To create and run a successful organization like Nike, you would think that Phil Knight must have been a great, charismatic leader,...