The Story of Nike Part 4: Knight’s Catechism

The Story of Nike Part 4: Knight’s Catechism

This is the final lesson I will draw from Nike, and then we will move on. In the last lesson we reviewed the many problems that Phil Knight faced as he built Nike from the ground up. Today’s lesson is about Knight’s method for overcoming the many problems he faced....
The Story of Nike Part 4: Knight’s Catechism

The Story of Nike Part 3: The Path To Success

Sometimes we look at a modern success story and we get a false impression about what actually happened in the past. We see only the victories; we forget about the obstacles that were overcome along the way. I take a strange comfort in knowing that while Thomas...
The Story of Nike Part 4: Knight’s Catechism

The Story of Nike Part 2: The Name

In the last lesson, we talked about how the swoosh was created. About the time that Carolyn Davis was drawing the swoosh, Knight had another problem. He also needed to come up with a name for his new shoes. If the story of the swoosh was remarkable, the story of the...
The Story of Nike Part 4: Knight’s Catechism

Fiction vs. Reality

I have heard the story of the birth of Nike told a number of times, but until I read Shoe Dog, I didn’t really understand the story. The story was not in context and it was thereby distorted. Here is the story I heard: One day the founder of Nike was making breakfast....
The Story of Nike Part 4: Knight’s Catechism

Who’s on Your Team?

I just finished reading Shoe Dog for the second time. It was a great book. I liked the book so much, I considered requiring it in class. To create and run a successful organization like Nike, you would think that Phil Knight must have been a great, charismatic leader,...