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Permission Marketing Part 3: A Few Warnings

Permission Marketing Part 3: A Few Warnings

Permission Marketing Warnings Last week we talked the method of permission marketing. This week, I will discuss a few caveats that will help you use Permission Marketingmore effectively. Caveat #1 – Ask for a First Date, Not Marriage One of the most common mistakes...
Permission Marketing Part 3: A Few Warnings

Permission Marketing Part 2: The Method

“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing Part 2 Last week we talked about Zygi’s application of permission marketing. This week, I will outline Seth Godin’s method in Permission...
Permission Marketing Part 3: A Few Warnings

Permission Marketing I – Are You Like Zygi?

“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing by Example  As we begin our review of Seth Godin’s greatest hits, we will begin with Permission Marketing.Permission Marketingwas Godin’s first book...