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The Summer of Productivity Begins

The Summer of Productivity Begins

Last year, we spent the summer reviewing the major works of Seth Godin.[1] This book tour covered a dozen or more of his best works and it primarily focused on marketing. This summer, we will focus on personal productivity and time management. Since I knew I would be...
The Summer of Productivity Begins

Permission Marketing Part 3: A Few Warnings

Permission Marketing Warnings Last week we talked the method of permission marketing. This week, I will discuss a few caveats that will help you use Permission Marketingmore effectively. Caveat #1 – Ask for a First Date, Not Marriage One of the most common mistakes...
The Summer of Productivity Begins

Permission Marketing Part 2: The Method

“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing Part 2 Last week we talked about Zygi’s application of permission marketing. This week, I will outline Seth Godin’s method in Permission...
The Summer of Productivity Begins

Permission Marketing I – Are You Like Zygi?

“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing by Example  As we begin our review of Seth Godin’s greatest hits, we will begin with Permission Marketing.Permission Marketingwas Godin’s first book...
The Summer of Productivity Begins

The Summer of Seth Godin

My default is to spend my time talking about management and leadership or perhaps broader organizational issues, but for the rest of the summer, we will talk about marketing. More specifically, we will review some of the best ideas of Seth Godin. If you have never...